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Title: Is Your Site A Post-It Note Or Super Glue?
Author: Anne Marie Baugh
Article:
Traffic, traffic, traffic, that's all we hear. You'd think we
were all craving two hours commutes on the Los Angeles freeway.
The question is, if you've got traffic, what are they doing? In
other words, what's your stick-ability? When people come to your
site are they met with a roadside sign announcing your business
and not much else or do they have a reason to stick around? If
they aren't sticking, you aren't succeeding. And you've missed
the major rule of online engagement. That is simply,
"Information rules on the Internet." If you ain't got it, they
ain't staying.
So let's say you've currently got yourself Post-It note
traffic. The kind that arrive but leave just as quickly. Boy,
the logs look great, but where are the sales? Time for some
Super Glue folks. The kind you can't get from website bells and
whistles. This only comes from content, the kind you have to
create. Consider these Super Glue techniques:
1. Free Advice:
Free advice can be formatted in several different ways. Perhaps
a list of articles that the visitors can't pass up. Not the same
old, same old we see everywhere. But fresh, new, material that
adds to the education of your visitor. This can't be beat for
making them stick. Make sure one article leads to another
valuable place on your site until finally it leads to the sale.
Free advice builds confidence in your target audience. After
all, how do they know if you've got the right stuff if you don't
tell them a little to prove it?
2. Community Chat:
People like people. And we love to get together and talk about
our favorite subject. Many online gurus making millions online
by first offering a free one-hour chat a week. Meet the maker of
the site and you've built trust in your audience. Invite them to
participate and your no longer the only one making the moves at
your site. Let the people get to know you and sales will soar.
3. BillBoards : Let them have their say. Billboards provide a
safe way for the shy ones to have their say too. It's an
inter-exchange of information, which often builds the content of
your site. It also enlists in stick-to-itivness as people who
roam the billboards are staying put. They are getting friendly
with your site.
4. Learning Tools:
Give your visitors other ways to learn. Books, e-books, forums,
shareware, etc. Change your content often and visitors will want
to return to see what you've added that will be worthwhile to
them.
5. The Newsletter
Yes, the newsletter. The number one tool for bringing your
visitors back to your site. If your aren't capturing them the
first time with a free opt-in newsletter, then you have to keep
going out and finding them. That's very expensive. Your
newsletter is a forever link to your clients and prospects.
5. A Treasure Hunt
Yep, I'm talking a contest in which you give away something
free. However, this contest works a little different. By placing
a small graphic in different parts of your site weekly, ask the
visitors to find it and then enter the contest by telling you
where the graphic is located. What does this do? It persuades
your visitor to play a game and in the process takes them
through your site. While they are looking, they are learning
about you.
See, it's not hard to add a little SuperGlue to your Post-It
Note and get those visitors to stick around long enough to
actually buy!
About the author:
Anne Marie Baugh Publicity * Promotion * Promotional Writing *
E-Books * Articles * And Much More! Please visit today at:
http://www.write-promotion.com or write to:
write@write-promotion.com We look forward to hearing from you!
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