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Title: Web Site Design Mistakes - Database Parameters In URLs

Author: Halstatt Pires

Article:
Creating a web site takes thought, planning and execution.
Unfortunately, many designs are dead in the water before they
are even published as far as search engine optimization is
concerned. Whatever you do, avoid these critical mistakes.

Database Parameters in URL

Many web site designers don't take into account the effect of
database parameters in site URLs. A database parameter tells the
server what should be loaded onto a particular page when a
viewer tries to see it. In essence, the page is "dynamic"
because it is being pulled together with each click. Robot
programs that are used by search engines to index sites hate
dynamic pages. Often, they will not even index the pages and the
page of your site is not listed in the search engine.

Let's look at an example using the Nomad Adventure Journals
site. The home page URL is aptly, http://www.nomadjournals.com -
a static page. In this URL, there are no parameters telling the
server to load anything other than a static web page. All search
engines will index this page without any problem.

Now, what if we changed the page to something dynamic. Let's say
we designed it to record the session identification [identify
the viewer] and dynamically load the pictures on the page. We
would have one parameter for the session identification and four
parameters for the various pictures on the page. The URL for the
home page might look something like:

http://www.nomadjournals.com/home/index.html?&DID=9&User_ID&CATID
=15&ObjectGroup_ID=39

What a mess. A search engine robot is going to balk at indexing
such pages. It simply can't tell what is on the page. If you
have parameters and session identifications in the URLs of your
site pages, you are going to have a very difficult time getting
into the search engine rankings. Obviously, that precludes you
from getting any top rankings and free traffic.

Fixing The Problem

Fixing the problem often is lengthy and costly depending on the
number of pages on your site. If you have over 100 products, a
complete re-design may be the best answer. If you have a
relatively small number of pages, there may be less brutish
options.

Converting pages to static html is a definite solution for
smaller sites. Essentially, one would take the page for each
product and convert it into a static html page. The domain would
then be converted to short sub-domain. If a user then clicked on
the "buy" button for the product on the page, they would be sent
to a dynamic database page. The viability of this solution is
dependent upon the layout of the site. Some sites can be fixed,
some simply cannot.

In Closing

The database parameter problem is surprisingly common with sites
selling products. A majority of site designers do not understand
search engine optimization and don't realize the problem they
are creating. If you intend to build a database driven site,
make sure you bring in a search engine optimization specialist
before it is created. Nobody wants to spend the money to design
a site twice.

About the author:
Halstatt Pires is with <a
href="http://www.marketingtitan.com"><strong>Marketing
Titan</strong></a>- an Internet marketing and advertising
company comprised of a search engine optimization specialist
providing meta tag optimization services and Internet marketing
consultant providing internet marketing solutions through
integrated design and programming services.

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