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Title: Website Design - Choosing Your Colors Wisely
Author: Shell Harris
Article:
When designing a website choose colors wisely. Remember, colors
convey emotions and emotions can heavily influence your
decision-making process. Your choice of colors for your website
should mirror the message and/or feeling you to hope to
communicate to the viewer. Let's take a look at some colors and
what they mean to you and your website.
<b>Blue - the color of stability</b> Blue is a color of peace,
harmony, tranquility, health, coolness, confidence, loyalty,
conservatism, dependability and technology. Blue is a safe
choice for most uses. It causes the brain to send off 11
chemical tranquilizers and is a wonderful calming color. It is a
preferred color for corporate America, but avoid using blue when
promoting food and cooking because blue suppresses appetite.
Negatives: Depression, coldness,obscenity, conservatism and
winter
<b>Red - the color of passion</b> Red is the color of passion,
strength, energy, fire, love, excitement, speed, leadership and
power. When using red in your website design it is best to us it
as an accent color. This color does not usually work well with
greens or purples of the same intensity, causing a vibrating
effect on the eyes. It is a perfect color for 'Buy Now' or
'Click Here' buttons on Internet banners and websites as it
attracts the eye.
Negatives: Danger, fire, blood, war, anger, stop, revolution,
radicalism and aggression
<b>Yellow - the color of ideas</b> Yellow can convey sunlight,
joy, happiness, optimism, idealism, wealth (gold), summer and
hope. It is the brightest color and intellectuals love yellow.
It takes more chemicals in the eye to see the color yellow.
Websites targeting older people should look at other colors as
yellow can make them feel anxious or angry.
Negatives: Cowardice, illness, hazards, dishonesty and avarice
<b>Green - the color of nature</b> Green implies movement,
nature, spring, fertility, youth, environment, money (US), good
luck, safety and generosity. It is the most restful color for
the human eye and it can improve vision. Green works well as an
accent or secondary color. Use green to indicate safety when
advertising products that may be considered dangerous, such as
medicines. Olive green is the traditional color of peace.
Negatives: Inexperience, envy, misfortune, jealousy, illness and
greed
<b>Orange - the color of energy</b> Orange conveys creativity,
confidence, balance, heat, enthusiasm, flamboyance and
playfulness. Orange increases oxygen supply to the brain,
producing an invigorating effect, and stimulates mental
activity. It is highly accepted among young people. Orange is
very effective for promoting food products and children's
products such as toys.
Negatives: Warning, danger and cheapness
<b>Purple - the color of nobility</b> Purple combines the
stability of blue and the energy of red. Purple is associated
with royalty. It symbolizes wisdom, dignity, independence,
power, nobility, luxury and ambition. According to surveys,
almost 75 percent of pre-adolescent children prefer purple.
Purple is a very rare color in nature leading people to consider
it to be artificial.
Negatives: Cruelty, arrogance, mourning, profanity, exaggeration
and confusion
<b>Beige and Gray - the color of neutrality</b> As neutrals,
they can be used in combination with almost all colors and still
work well visually. Lighter hues of each make for good
readability and backgrounds, but you must use hints of bright
color or else you website can lose any visual pop or visual
interest. Gray works well in office environments and promotes
productivity and stimulates creativity.
Negatives: Apathy, dull, drab, monotonous, somber and smoky
<b>Brown - the color of reliability</b> Solid, reliable brown is
the color of earth and is abundant in nature. It implies
simplicity, reliability, earthiness, comfort and durability. Be
careful as brown can be perceived in much the same way as beige:
dull and drab. Men are more apt to say brown is one of their
favorite colors. Maroons go well with this color and speak to
professionalism, like rich dark leather.
Negatives: dirty, drab, sad, boring and unwanted
<b>Black - the color of sophistication</b> Black speaks to
power, sophistication, formality, elegance, wealth, mystery and
style. Black can make color burst from the web page, especiall
if it is a bright color. It is a natural classic color and never
goes out of style. Too much black can darken a mood and affect
emotions very easily. When designing for a gallery of art or
photography, a black or gray background can be used to make the
other colors stand out.
Negatives: Death, unknown, fear, dark, sad, threatening, wicked,
morbid and dangerous
<b>The color of success</b> We take every part of our design
process seriously and few things are as important as your choice
of colors for your website. Colors have a larger impact on your
viewers than any other part of the design and can affect your
site's success. Color is immediate, emotional and memorable. If
you have a website, try this simple test. Look at it for a few
moments and write down the feelings and words that come to mind.
If your colors aren't telling you the same story as your content
it may be time to look at changing your color scheme.
About the author:
Shell Harris is the Art Director at <a
href="http://www.bigoakinc.com">Big Oak Website Design</a>. He
provides proven results for Website Design & promotion. More
articles can be found at <a
href="http://bigoakinc.com/seo-articles/seo-articles.php
">http://bigoakinc.com/seo-articles/seo-articles.php</a>
This article may be freely reprinted as long as all links and
author information remain.
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