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Title: Create a Web Site That Builds Trust
Author: Herb and Monica Leibacher
Article:
If someone doesn't know you personally, will they trust you
enough to do business with you just by visiting your web site?
Most people view organizations - and web sites - they don't know
with great skepticism. Given all the identity theft and viruses
running around, people are understandably cautious and somewhat
skeptical when they go to a new web site.
What can you do?
Here are four tips on how to create a web site that builds trust:
1. Provide your contact information
You visitor wants to know that there is a real person somewhere
behind your web site. Ideally, put a real person's name, full
postal address, e-mail, and telephone number. Some of your
visitors will want to communicate with you. Make it easy for
them to do so.
2. Post testimonials
You say: "Our web site is the greatest".
Your customer says: "Yea, right."
Every business toots its own horn, and most people don't believe
a word of it. But, when your customers sing your praises, it has
much more credibility. Make sure that you ask your customers for
short, specific testimonials. You can even ask a specific
customer to speak of a particular experience with your company
with which they were pleased. The more guidance you give folks
in writing these the more helpful they will be to your viewers
since they are looking for others who have had dealing with you
like they may have.
Put these testimonials throughout your web site and include as
much contact information about that customer as they will allow.
Ideally you will want to put their picture, full name, and phone
number or e-mail address; however clearing it with them first is
always a must. And as mentioned in number 1 above, the more
details you provide to show there is a real person behind that
testimonial, the credibility to will have to your viewer.
3. Provide a guarantee
Who wants to get stuck making a bad purchase? Providing a
guarantee helps put your potential customers at ease and makes
buying from you that much more inviting. The longer and more
iron-clad guarantees can't be beat. If your competitors offer a
30 day guarantee with a restocking fee, why not offer a 60 day
guarantee with no fees?
4. Be nice
For goodness sake, be nice to people! Your potential customers
don't know as much about your product or service as you do. They
may ask what seem like dumb questions -- many times. It's ok.
Answer them courtesly, honestly, and promptly – even if you are
having one of those weeks! Let's face it, you are desiring that
they be willing to fork over some of their hard earned money to
you so it is always to your advantage to entertain what may seem
like the most outrageous inquiries.
When you create a web site, make sure that you follow these four
tips to build trust. Building a genuine website is only half of
the battle. Your website will attract folks to your business.
But, building trust, confidence in your products and services,
and, if you are lucky, a business relationship with a person
will keep them coming back. And that is the whole idea!
About the author:
Herb and Monica Leibacher operate Web Builder Express. Create a
professional web site for your business or non-profit
organization with Web Builder Express. At <a
href="http://www.WebBuilderExpress.com">www.WebBuilderExpress.com
</a>, you can request your free Quick Start Guide that tells you
how to create a great web site.
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